Vietnamese Teachers' Day on November 20 is an important occasion for brands to launch marketing campaigns targeting students, teachers, Gen Z, and young consumers in Vietnam.
Alongside paid advertising, booking posts on social media community pages can help brands reach their target audiences through content that feels more relevant to the communities they follow and engage with every day.
For industries such as education, technology, F&B, fashion, e-commerce, banking, apps, and gifts, communities with strong student and Gen Z audiences can be a valuable part of the media plan for Vietnamese Teachers' Day campaigns.
If your agency or brand is looking for rate cards for Facebook Pages, Threads, TikTok, or Instagram communities for the Vietnamese Teacher's Day campaign season, NADASA has compiled a list of popular social media platforms, communities, booking formats, and reference rates below to support your media planning process.
Should You Book Facebook, Threads, TikTok, or Instagram for Teacher's Day Campaign?
Each social media platform has different content formats and user behaviors. Instead of selecting channels based only on follower count, agencies should also consider the role each platform can play within the overall campaign.
| Platform | Characteristic | Popular Formats | Suitable for |
|---|---|---|---|
| Large communities, diverse content formats, strong sharing and discussion behavior | Photo, video, Reels, link | Awareness, branded content, community engagement | |
| Threads | Short-form content focused on conversations and personal opinions. Newest platforms with high engagement rate with unique and original content. | Text, image, discussion | Social buzz, WOM, discussion, seeding |
| TikTok | Video-first platform with entertainment-driven content. | Short video | Awareness, entertainment, product demonstration |
| Strong focus on visual content, lifestyle, and short-form video | Reels, carousel, photo | Branding, lifestyle, visual campaign |
In many cases, agencies do not need to choose only one platform. Facebook, Threads, TikTok, and Instagram can play different roles within the same campaign.
Rate Card for Popular Social Media Communities for Teacher's Day Campaign
NADASA provides advertising booking services across multiple communities on Facebook, Threads, TikTok, Instagram, and YouTube, including communities focused on students, Gen Z, and young audiences in Vietnam.
NADASA provides advertising booking services across multiple communities on Facebook, Threads, TikTok, Instagram, and YouTube, including communities focused on students, Gen Z, and young audiences in Vietnam.
*The rate card in this article was updated in September 2026; prices in VND, exclude VAT and apply to a single post with content prepared by the agency.
Platform | Channel | Followers | Content topics | Ratecard* |
>3M | "Trường Người Ta" is a community focused specifically on content revolving around schools, students, and familiar stories of school life. | 10.000.000 ỏ Trường Người Ta (Nhóm Facebook) - 6.000.000 | ||
2.4M | "Gen Z Column" is well-suited for content revolving around lifestyle, entertainment, and situations familiar to young people. | 8.000.000 | ||
2.9M | "Xem Cái Này Không Phí Tiền Mạng" stands out with its signature "dab-ing unicorn" icon. Its content focuses on entertainment and the latest memes popular among young people. | 10.000.000 hoặc Không Phí Tiền Mạng (Nhóm Facebook) -6.000.000 | ||
300K | The content focuses on entertainment, humor, and memes, targeting an audience defined as "introverts"—a concept highly popular among Gen Z. | 4.000.000 | ||
Threads | 70K | "Trường Người Ta" is a community focused specifically on content revolving around schools, students, and familiar stories of school life. | 2.000.000 | |
Threads | 200K | KTLN Thread is a community on Threads focused on personal perspectives, youth psychology, and trending topics. The content is crafted in a concise, approachable style that encourages users to join the conversation by sharing their own views and experiences. | 3.000.000 | |
Threads | 2oK | The content focuses on entertainment, humor, and memes, targeting an audience defined as "introverts"—a concept highly popular among Gen Z. | 1.000.000 | |
TikTok | 27K | A compilation of currently viral topics that capitalize on trends and generate high reach, with a particular focus on content that resonates with young people. Promotional content can be seamlessly integrated into the videos. | 3.000.000 | |
TikTok | 170K | "Trường Người Ta" is a community focused specifically on content revolving around schools, students, and familiar stories of school life. | 5.000.000 |
View all social marketing pages within the NADASA network.
Advertising Booking Process with NADASA
Agencies and brands can book individual channels or send a campaign brief to NADASA for channel recommendations and media planning.
Step 1: Send Your Campaign Brief
The basic information should include:
- Brand and industry
- Campaign or product to be promoted
- Campaign objectives
- Target audience
- Campaign timeline
- Estimated budget
- Preferred platforms, if any
- KPIs or special requirements, if applicable
Step 2: Receive Channel Recommendations and Rate Cards
Based on the brief, NADASA can recommend social media communities that match the target audience and available budget.
Agencies and brands can select individual channels or create a channel mix consisting of multiple communities and platforms.
Step 3: Confirm Booking and Publishing Schedule
Both parties confirm the selected channels, content formats, rates, publishing dates, and content requirements.
For Vietnamese Teachers' Day campaigns, agencies should consider confirming the schedule early if posts need to be published on specific dates close to November 20th.
Step 4: Content and Approval
The agency or brand provides the content and creative materials required by each channel.
Content is reviewed and confirmed before publication.
Step 5: Publishing and Reporting
Posts are published according to the confirmed schedule. Depending on the booking format, NADASA can provide relevant information and performance data after the campaign is implemented.
FAQ
The target demographic primarily consists of individuals aged 18 to 24, living in major cities such as Ho Chi Minh City and Hanoi.
Agencies can access the detailed rate card for each page to check its audience insights.
If the campaign requires posting on peak days leading up to November 20th, the agency should contact the publisher and secure a slot at least a week in advance to ensure optimal posting times.
The latest time is one day in advance.
NADASA always makes its rate card publicly available to both agencies and brands.
For wholesale orders e.g. yearly contract, please contact NADASA to arrange a contract with better discount rates.
Yes. NADASA provides content production services: 2,000,000 VND per text/image content piece and 4,000,000 VND per video content piece.
NADASA offers discounts for bulk bookings, long-term contracts, and first-time collaborations with agencies or brands. Please contact us for more information.
Engagement metrics depend heavily on content quality; therefore, NADASA does not commit to specific KPIs. However, NADASA will provide maximum support to design content that is trending and highly viral.